‘Ore’ important shop-fit for White Stuff at Rushden Lakes

Rushden Lakes, Northampton was the chosen venue for White Stuff’s first out-of-town site and NJF Shopfitting were pleased to deliver a ‘scandi-chic style’ for White Stuff and their unique range of clothing, footwear, accessories and homeware.

This five-week programme involved a move to more natural colours for  the brand, with many bespoke features including reclaimed vintage window frames as dividers, American tin ceiling tiles on the walls and a ore-ful lot of manoeuvering to hang ex-Lifeboat ores around the entrance doors.

White Stuff’s project manager said: “As our first non-high street store this was an exciting project in a picturesque location. The shop was up and trading within just five weeks, NJF Shopfitting transformed an empty shell with a mezzanine floor into something really special that I’m sure our customers will enjoy.”

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